Bellerose is a Belgian company which began in 1989 with a line of men's shirts. Named after Bellerose, New York, a small American town, in a nod to the American referents to their approach to style, Bellerose is laid back with vintage styling and relaxed fits and classic shapes. Fast becoming a Parici Belfast favourite, we are very fortunate to be the only stockist of Bellerose in Ireland and Northern Ireland.